PD&L Solutions was founded after 20 years of experience in programme delivery, product launch, process definition and performance development across motorsport, supercars and electric vehicles.
Equally effective in the boardroom or the pit lane.
Behind PD&L Solutions is Ian Howshall, a leader with a proven record of delivering complex programmes: pushing boundaries, challenging convention and exceeding customer expectations. From small customer projects, to the Le Mans pit lane, to eleven years at McLaren Automotive and programme leadership at three EV start-ups.
PD&L Solutions Ltd was founded in 2025 to bring that experience to performance automotive brands and luxury products.
Service offering across four main pillars, with the flexibility and adaptability to suit your business's needs.
Complex vehicle programmes driven from concept to Job 1: plans, governance, decision-making and momentum.
Products defined around the customer and carried to launch: attributes, business case, positioning and the decisions that keep a car true to its brief.
The operating system of product development: NPI processes, KPIs, releasing, BOM change and the tools that connect them.
Championship-winning motorsport pedigree: data, simulation and trackside performance development.
With every new role or business breadth of capability has been enhanced. Powerful lessons learned implemented. Some from the successes, some from the challenges. A common theme — business that never stood still.
The whole lap, distilled into one consultancy. Programme delivery, product launch, process definition and performance development for prestigious automotive brands and luxury products.
Scaled a new business at accelerated pace, then built delivery capability across two legacy organisations through the CYVN acquisition of McLaren: NPI process, risks & exec KPIs, releasing & BOM change, and the system interfaces connecting BOM, SAP and contract manufacturing.
Laid the programme foundations: roadmaps, exec KPIs, product development process, concern management and BOM change control, while coaching the team to deliver with traceability and robustness.
Pre-revenue start-up pace: processes designed, built and rolled out in parallel with launching a 16-tonne BEV truck. Shaped the 2027 product roadmap with strategy and finance to underpin investor discussions.
Eleven years at the heart of a supercar company scaling from its first car. Led the 720S programme, then as Global Product Manager was the voice of the customer for the Ultimate & Super Series: Senna, Speedtail, Elva, 765LT, W1.
Customer projects through complete lifecycles, then full-time on the LMP2 team: trackside data, telemetry and pre-event simulation at the sharpest end of the sport.
The apprenticeship: hands-on engineering alongside race-mechanic roles and study. Carbon lay-up manuals, build process sheets and MRP implementation.
Programmes delivered, products defined and launches led: from McLaren's first supercar to hypercars, electric motorcycles and 16-tonne trucks.
